TCC Business Book Club: You Are A Badass

It’s time for a new addition to the Corporate Communique Business Book Club! Even though it says “business” in the title, the books I review aren’t necessarily about business or work, but ones that have concepts that can be applied in the workplace.

I’ve been seeing You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero pop up here and there on my Instagram feed over the past few months, even though it was written in 2013. Each time I saw the bright yellow cover I thought, “Hmm, I should really add that to my reading list.” Then I would keep scrolling and get distracted by puppy videos.

But it wasn’t until a recent girls’ weekend with two of my childhood friends in Greenport, NY that I finally decided to buy it. There we were, on the rocky beach of Orient Beach State Park, and my whip-smart, no-BS, #realtalk, human resources superstar of a friend was reading You are a Badass.  Usually *I’m* the one touting around the preachy self-help softcover.

“It’s for people who don’t believe in self-help books,” she explained. I ordered it on Amazon the next day and read it in less than a week.

My favorite thing about this book is the voice it’s written in. It’s authentic, refreshing and just the kick in the @$$ you need to start working toward your goals. It had me laughing one minute and texting highlighted passages to my fiancé late at night the next, insisting this book was written specifically for me. Here’s my take.

The Book: You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life

Author: Jen Sincero

Read It When: You’re stuck in a rut because your career is suffocating you, you’re not making enough money, and you know you could be achieving more…but you just don’t quite know how to make that happen.

TCC Elevator Pitch Review:  Everyone has insecurities and doubts about their abilities. But in order to create a truly awesome life—which looks different for everyone—you need to let. that. baggage. go.

Sincero explains that you’re never going to create the life you truly want if you’re simply going through the motions, playing the role your parents/middle-school classmates/high school coach/college professor/ex-boyfriend assigned to you once, long ago that somehow has stuck with you for what feels like all of eternity.

Or, even worse, you may be living out a role you gave yourself, and now it’s your thing. Sincero calls these roles “stories,” because they’re untrue and can be rewritten.

Throughout the book, Sincero provides actionable tips on how to change your story, squash excuses, and set new goals in order to create your best life. This book centers largely around something called the Law of Attraction, which you’ve probably heard of, even if you didn’t know what it’s called.

The Law of Attraction is the belief that the universe provides for you that which your thoughts and energy are focused on. But, as Sincero points out, you need to be all in—you can’t halfheartedly wish for a promotion or a new job. You need to fully believe the opportunity is yours for the taking, set the goal, and work like hell to get there while radiating #goodvibesonly.

This book takes a popular philosophy and gives it a relatable, down-to-earth voice with tips that you can start incorporating into your life like, right this minute.

A Quote To Quote: “Most of the time its not lack of experience that’s holding us back, but rather the lack of determination to do what we need to do to be successful. We put so much energy into coming up with excuses why we can’t be, do, or have the things we want, and designing the perfect distractions to keep us from our dreams—imagine how far we’d get if we just shut up and used all that energy to go for it instead?”


—Jen Sincero, You Are A Badass

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